Ctrl Insurance
The Brief
Bashwax partnered with Tag8 to create a UX explainer for Ctrl, the insurance company that helps you aggregate and easily identify the best options for your insurance.
The video needed to exude the sense of simplicity, calmness and clarity that the app experience brings to customers' lives. Ctrl is South Africa's first intelligent insurance assistant, so it was important that the video expressed that as an extension.
2D Animation
Creative Direction
Visual style
