World Press Freedom Day

The Brief

The Russian invasion of Ukraine has highlighted the critical role that a free press plays in exposing the true agendas of those in power. As we celebrate Press Freedom Day, it’s important to recognise and honour the brave journalists who risk their lives to bring us the truth.

We wanted to use the topic to create video content that raised awareness about press freedom while also using it as an exercise to experiment with a unique visual style. We decided to create two spots that could emotionally resonate with the audience.

Storyboarding
Sound Design
Illustration
2D Animation
Creative Direction

Team credits

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Producer
Justin Archer
Writer
Anna Stroud
Animation
Justin Archer
Lance Theunissen
Voiceover
Nyakwezi Katuliiba
Illustrator
Robin Erispe

Storyboarding

World Press Freedom Day storyboarding

Visual style

World Press Freedom Day style testing
World Press Freedom Day style testing

Animation process

The Russian invasion of Ukraine has served a cold reminder just how crucial a free press is to expose true agendas of those in power.
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