Good Economy

The Brief

Brownie Points has empowered South Africans through good deeds since 2016. Their latest campaign is the Good Economy which aims to meaningfully employ over 1100 people. The campaign is supported by the Presidential Employment Stimulus which was setup to use public funds to create jobs and support livelihoods while the labour market recovers from Covid 19.

We worked with Brownie Points to create a video promoting the campaign and to help explain the exponential value of social employment for the community.

2D Animation

Sound Design

Illustration

Creative Direction

Storyboarding

Team credits

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Producer

Justin Archer

Writer

Camilla Marsh

Storyboards and Illustration

Beverley Mathee

Animation

Aidan Strickland
Justin Archer

Voiceover

Cassandra Mapanda

Storyboarding

Visual style

Animation process

What our client says

Pascale Henke

Brownie Points

We needed a friendly marketing tool to promote our new campaign so we were thrilled to collaborate with a dream team of creatives. I also really appreciate that Justin managed the project so I didn’t have to ‘context-switch’ while being swamped with other work.

Spee D