Unpluq
The Brief
Addiction to social media is widespread; with constant notifications and interactions keeping us glued to our phones. We think we’re in control but these platforms are designed to manipulate our behavior without our conscious awareness.
Unpluq is an app that requires users to complete a task before accessing their apps. By adding an extra step, Unpluq encourages users to question their behavior and resist the urge.
We wanted viewers to reach for their own phones using visuals and sounds that trigger most of our own habit loops. We are all familiar with binging apps on our phone without intention so we wanted to show how helpful an app like Unpluq can be to stop and consider.
Storyboarding
Sound Design
2D Animation
3D Animation
Product Rendering
Creative Direction
Storyboarding
Visual Style
Unpluq helps you live in balance with the
digital devices in your life, so you can use your
time for what matters most to you
digital devices in your life, so you can use your
time for what matters most to you
Animation process
What our client says
Jorn Rigter
Unpluq
